Vision project
Vision project
Vision project
SaaS
SaaS
SaaS
B2G
B2G
B2G
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
A unique solution to a complex problem. An attempt to replicate the same quality and customer satisfaction of a transportation service design consultancy with an online tool.
3 months
Timeline
UX designer
Role
3 months
Timeline
UX designer
Role
Dealing with a complex task
Dealing with a complex task
The problem
The problem
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
The dream team
The dream team
Product owner
Product owner
UX designer
UX designer
Research consultant
Research consultant
Product designer
Product designer
platform cloud
UX Designer
Research consultant
Product designer
Guiding design principles
Guiding design principles
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accept the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
Exploring the business opportunity
Exploring the business opportunity
How I thought about the flow
How I thought about the flow
Low-fidelity explorations
Low-fidelity explorations
Communication is key
Communication is key
The final main screens
The final main screens
Micro-interactions
Micro-interactions
Tools
Tools
Figma
Conclusion
Replacing humans with an intelligent tool….
We all knew in the team that we neither have time nor the capacity to implement a whole new application along our main platform that we provided for on-demand mobility providers. However this vision project was an excellent way to think through every aspect of our offering from a different lens and use it as a base for future projects.
Tools
Figma
Conclusion
Replacing humans with an intelligent tool….
We all knew in the team that we neither have time nor the capacity to implement a whole new application along our main platform that we provided for on-demand mobility providers. However this vision project was an excellent way to think through every aspect of our offering from a different lens and use it as a base for future projects.
What's next?
The vision project is still waiting to be implemented. Even if priorities shifted, we as a team learned a lot during the process. Multiple features that we later developed for the core platform can be traced back to the service design tool vision project.
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