Vision project
Vision project
Vision project
SaaS
SaaS
SaaS
B2G
B2G
B2G
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
Service design tool: a versatile tool for designing on-demand transportation services
A unique solution to a complex probelm.
A unique solution to a complex probelm.
A unique solution to a complex probelm.
A unique solution to a complex probelm.
A unique solution to a complex probelm.
A unique solution to a complex probelm.
3 months
Timeline
Co-creator
Role
3 months
Timeline
Co-creator
Role
Background
Background
Before the acquisition by ZF, the legacy startup autonomous mobility software company, Bestmile offered a service for on-demand mobility providers for designing their services. A group of researchers and transportation experts worked on simulating different scenarios to find the magic constellation that provides the least amount of waiting times for the travelers but yields in the highest margin of profit possible.
After the acquisition the decision was made that the provided service would be abandoned. As a replacement for that our team imagined a future where a self-service tool replaces the service design service. We called it Service Design Tool.
Before the acquisition by ZF, the legacy startup autonomous mobility software company, Bestmile offered a service for on-demand mobility providers for designing their services. A group of researchers and transportation experts worked on simulating different scenarios to find the magic constellation that provides the least amount of waiting times for the travelers but yields in the highest margin of profit possible.
After the acquisition the decision was made that the provided service would be abandoned. As a replacement for that our team imagined a future where a self-service tool replaces the service design service. We called it Service Design Tool.
Challenges
Challenges
1
Design & efficiently operate flexible on-demand mobility services, tailored to the needs of local communities
1
Design & efficiently operate flexible on-demand mobility services, tailored to the needs of local communities
1
Design & efficiently operate flexible on-demand mobility services, tailored to the needs of local communities
1
Design & efficiently operate flexible on-demand mobility services, tailored to the needs of local communities
1
Design & efficiently operate flexible on-demand mobility services, tailored to the needs of local communities
2
Satisfying the demand, while keeping the cost at the minimum, means managing complexity & uncertainties
2
Satisfying the demand, while keeping the cost at the minimum, means managing complexity & uncertainties
2
Satisfying the demand, while keeping the cost at the minimum, means managing complexity & uncertainties
2
Satisfying the demand, while keeping the cost at the minimum, means managing complexity & uncertainties
2
Satisfying the demand, while keeping the cost at the minimum, means managing complexity & uncertainties
3
Use the acquired knowledge about a service in operation to assess ways to improve it
3
Use the acquired knowledge about a service in operation to assess ways to improve it
3
Use the acquired knowledge about a service in operation to assess ways to improve it
3
Use the acquired knowledge about a service in operation to assess ways to improve it
3
Use the acquired knowledge about a service in operation to assess ways to improve it
The dream team
The dream team
Product owner
UX designer
Research consultant
Product designer
platform cloud
CXOps
Marketing
cloud product
The problem
The problem
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
1
Designing a transportation service is hard
Designing & efficiently operating flexible on-demand mobility solutions, tailored to the needs of local communities, is a challenge. Satisfying the demand, while keeping the cost at the minimum, entails managing a lot of complexity & uncertainties.
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
2
Finding a trustworthy orchestration tool is even harder
Available tools in the market do not provide enough insights about the future operation. Mobility providers only learn how their service performs once they invested a lot of time and money into a platform
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
3
Optimizing a running service is not easy task
The margin for operating an on-demand mobility service is small. Cutting cost and adapting to changing demand with a better model is essential
Guiding design principles
Guiding design principles
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
bring clarity to complexity
Self-explanatory solution for a complex problem
We are replacing a human-interaction based consultancy with a self-service online tool. Whatever we display should be clear and intuitive to use.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
accpet the ecosystem
Seamless integration into the user’s workflow
Once the best parameters are found we need to ensure the transportability of the data to our platform.
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
stay flexible
Go manual before you go magical
We give users the freedom to tune and test services without commitment or consequences
Solutions
Solutions
1
Bringing a new dimension to user experiences and interfaces.
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
A versatile standalone tool
Yet fully integrated into our platform.
1
Bringing a new dimension to user experiences and interfaces.
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
1
Bringing a new dimension to user experiences and interfaces.
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
1
Bringing a new dimension to user experiences and interfaces.
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
1
Bringing a new dimension to user experiences and interfaces.
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
2
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges
Bringing a new dimension to user experiences and interfaces.
In-house know-how substituted with features needed for the core platform as well, like services, shift planning, KPIs & BI.
2
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges
2
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges
2
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges
2
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges
3
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
3
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
3
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
3
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
3
Bringing a new dimension to user experiences and interfaces.
The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
Tools
Tools
Figma
React
Conclusion
What's next?
In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.
The vision project is still waiting to be implemented. Even if priorities shifted, we as a team learned a lot during the process. Multiple features added to the core platform can be traced back to the service design tool vision project.
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